first strike research

FirstStrike Research was founded by U.S. Army veterans with a mission to make financial knowledge more accessible through disciplined analysis and honest reporting. Rooted in service and accountability, the platform seeks to bridge the gap between complex market data and everyday investors by presenting research that is both accurate and engaging. The brand needed to reflect this balance—combining the rigor of military structure with the clarity required for public education.

Throughout the development process, the focus was on building an identity that could communicate trust at first glance. A bold, condensed logotype anchors the system with confidence, while a restrained typographic palette and grid-based layouts introduce order and consistency. The electric blue colorway injects energy and visibility, ensuring the brand cuts through digital noise without sacrificing seriousness or credibility.

The resulting identity positions FirstStrike Research as a modern financial voice grounded in discipline and service. By pairing retro strength with contemporary execution, the brand presents financial insight as something direct, dependable, and human—reinforcing its commitment to empowering both veterans and civilians with tools to better understand and navigate American markets.